After 18 Years, Schmaltz Debuts Official Hanukkah Beer!
By Adam Rains
“Isn’t it fitting, that on our 18th anniversary, Shmaltz Brewing would finally come out with our very first Chanukah beer?” says Jeremy Cowan, founder of Shmaltz Brewing Company. “Back in 1996, Chanukah inspired the first batch of He’brew’s Genesis Ale, hand bottled and personally delivered by friends and family to just a few stores from the back of my grandmother’s Volvo. 18 crazy years, 37 states and 5,000 retailers later, we have our very own brewery and the freedom to brew any style of beer when we want, how we want. So this time around we are thrilled to introduce our interpretation of a winter warmer, a true He’brew Celebration Beer and a new holiday tradition to pair with delicious foods and gelt for my favorite drinking season of the year.”
Hanukkah, Chanukah: Pass The Beer® will be nationally available in 12 oz bottles in 4-packs starting on November 1, 2014, as well as in this year’s He’brew Gift Pack® hitting stores before Thanksgiving.
For more information, please visit: www.ShmaltzBrewing.com
Click Below to See Other Great Food & Drink Articles Around the Web