A Taste of the Modern Tropics in the Desert: The Skyy Infusions ® Coconut Escape Rocks the Coachella Valley
Star-Studded Desert Oasis to Host SKYY Infusions Coconut Launch Party,
Top DJs and Secret Musical Guest Mix the Hottest Beats with Refreshing Tropical Cocktails
SAN FRANCISCO (April 19, 2012) – On Saturday, April 21st, SKYY® Vodka will unveil SKYY Infusions Coconut, the newest addition to the innovative, award-winning line of vodkas, at a chic poolside haven in the middle of the Coachella Valley desert. The SKYY Infusions Coconut Escape will treat celebrities and influencers to a line-up of the most sought after DJs, curated by SPIN Magazine, such as 2MandyDJs and all members of the newly launched collective Ingrid Soundsystem—Lykke Li; Peter, Bjorn and John; and Andrew Wyatt from Miike Snow—whose debut compilation launches that day.
Amidst lush foliage, towering palm trees and sun-soaked beats, guests will sip refreshing SKYY Infusions Coconut cocktails as they indulge in exotic, sophisticated revelry under the California sun. The event will also feature a top-secret musical act that will bring the festivities to a thundering crescendo. During the private party, Beats By Dre will host an exclusive gifting suite, where the festival’s top talent can design their own Beats headphones, while Brazilian cult-favorite flip flop brand Havaianas will offer their signature “Make Your Own” sandals, and hot Sole Bicycles will be painted live by an artist on site. The event will take place mere minutes from the festival grounds at the Renaissance Esmeralda Hotel and benefits Being Alive.
“The Coachella Valley provides the perfect backdrop for launching SKYY Infusions Coconut, as we invite guests to experience a virtual escape to a tropical destination in the middle of the desert. The SKYY Infusions Coconut Escape pool party will be the embodiment of this natural, refreshing spirit – an intersection of stylish modernity and exotic tropics,” said Jason Daniel, Brand Director, SKYY Vodka.
Evoking the alluring taste of the tropics, SKYY Infusions Coconut is made with real coconuts to create a light, refreshing flavor, complemented by aromas of citrus and Tahitian vanilla bean. SKYY Infusions Coconut has already been ranked the best tasting coconut vodka by the Beverage Testing Institute (BTI). The SKYY Infusions Coconut Escape will feature a variety of specialty sexy and “skinny” cocktails, including The SKYY Skinny Colada, Coconut Tea Punch, and Lime in the Coconut.
SKYY Infusions Coconut joins the brand’s existing line of premium flavors, which includes Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit. The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, with 7UP® or in a myriad of other delicious, sophisticated cocktails.
This exclusive event is a private affair, but fans around the world can follow the action on Facebook or on Twitter. Learn more at http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.