Belvedere Vodka “Know the Difference” New Campaign Videos Launched

By Chilled Magazine

The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn/Relearn.

This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. Consumers have been misled to believe this clear spirit should be tasteless, colorless and odorless. In contrast, a high quality vodka is one of the smoothest and best tasting spirits when it uses the finest ingredients and hails from a long history of vodka making tradition.

Belvedere’s Know The Difference campaign will educate consumers to take a stand and enable vodka drinkers to make an informed decision through the campaign’s extension of Unlearn / Relearn. Belvedere is excited to lead this movement for all vodkas of quality and substance with an extended campaign.

“This campaign extension speaks to the brand’s identity and heritage while showcasing the quality and character of Belvedere. We are encouraging consumers to learn more about what they are drinking and not compromise on the standard of their vodka,” says Charles Gibb, President of Belvedere Vodka.

Additionally, Belvedere has created original video content which will live on their website and YouTube titled, “Characters Of The Night.” The first three videos will give consumers an inside look on vodka perceptions from mixologists speaking about cocktail culture to the simplicity of the Martini and why Belvedere is the key ingredient.

Unlearn Flavorless, Colorless, Odorless Vodka. Relearn Rye, Water, Character.

Unlearn Complicated. Relearn Simplicity.

Unlearn Diluted. Relearn On the Rocks.

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