Industry News

RumChata Popularity Keeps Soaring Through Social Media

Recipe and Promotional YouTube Videos Surpass 10 Million Views.

Belvedere Vodka Announces Partnership with SPECTRE, the 24th James Bond Adventure

Belvedere is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment to promote SPECTRE, the highly anticipated 24th installment of the James Bond series.

Calvados Boulard Presents Collector’s Edition ‘Cuvée Ike’ Bottle to Alexander Eisenhower, Great-Grandson of President Ike

Historic Calvados Distillery in Normandy Honors the 70th Anniversary of D-Day with $24,000 Donation to Greatest Generations Foundation.

ULTIMATE SPIRITS CHALLENGE® Announces 2015 Results for Gin, Unflavored Vodka, Flavored Vodka and Vermouth

The Challenge was held last month in the new Ultimate Beverage Challenge evaluation center in Hawthorne, NY.

Hennessy V.S.O.P Privilege Decanted Collection by Jon Buscemi Unveiled During Art Basel

A select crowd of influencers were treated to an exclusive viewing of the timeless collection, which was an ode to true craftsmanship.

Moonshine University Announces Dates for 2015 Spirits Education Classes

Enthusiast and professional distiller courses offered for beverage entrepreneurs.

Miami Rum Renaissance Festival Announces Formation of International Trade Exposition for Rum

Trade only industry exhibition brings rum producers together with importers, distributors, retailers and media to exhibit rums and related products.

Tanduay Takes Tampa at the USBG 5th Annual Repeal Day Conference

Led by global rum ambassador Ian Burrell, Tanduay’s seminar, “Rum Production and Culture”, gave a brief background on rum, the spirit’s various styles of production and the history of Tanduay.

Palm Bay International and Wemyss Malts From Scotland Announce New Import Agreement in U.S. Market

Leading wine & spirits importer Palm Bay International has been appointed exclusive U.S. importer for artisanal spirits producer Wemyss Malts.

The Glenlivet Launches 1st Ever TV Ad in the U.S.

The Glenlivet, the single malt that started it all, has announced the launch of its new campaign: ‘It All Comes Back To The Original’.

“Project Broken Wheel” Gives Children Their Wish of a Bicycle Come True This Holiday Season

Currently the program has donated 557 bicycles and they look forward to breaking the 600 bicycles donation mark this year!

Woodford Reserve Announces Six Finalists Who Will Advance to the National Manhattan Experience Finale Event

The country’s best mixologists gathered at the Woodford Reserve Distillery where finalists were announced.

VEEV® Spirits Partners With Cuipo To Save The Rainforest One Cocktail At A Time

VEEV Spirits will be donating $1 for every drink sold through participating on-premise accounts to Cuipo's non-profit foundation "One Meter at a Time."

Brockmans Takes Gold at Artisan Awards

Most recent victory came at the 2014 Artisan Awards, a competition focused on honoring the skill, ingredients and traditional methods that go into production of craft spirits.

Airport Bars and Restaurants Serve Up Special Drinks in Support of Movember

The only thing travelers need to consider during their Movember travels – Team Jack or Team Adolphus!

American Craft Spirits Association and New York Distilling Guild Salute Governor Cuomo for Launching Craft Initiative

The goal of the new law is "to further develop the industry and raise the profile of New York's beverage producers."

Tanduay Asian Rum Launches Mixology Program

Award-Winning Spirit Teams Up With Bartenders Nationwide.

Chivas 18 Celebrates Trophy Success at International Wine and Spirits Competition

Chivas Regal 18 has celebrated its latest success at the prestigious International Wine and Spirits Competition awards ceremony in London, where it has been awarded the Blended Scotch Whisky Trophy.

Rick Edwards, Master of Scotch for Pernod Ricard USA, Named 2015 Scotch Ambassador of the Year

Named Scotch Ambassador of the Year for 2015 by the prestigious Icons of Whisky America.

Final Ten Bartenders Named in the East Coast Legacy Cocktail Competition

Congratulations! See the winners here.

SOBIESKI Vodka Launches New Promotion to Raise Funds for the Fisher House Foundation

A partnership that supports active and veteran members of the U.S. military by providing housing for their families while military members are being treated at VA hospitals.

Bärenjäger Honey Liqueur sponsors 2014 Just for Men World Beard and Moustache Championships® held in Portland, Oregon

Hundreds of the world’s best beardsmen competed in front of a panel of distinguished judges in the most entertaining and creative competition to hit the Northwest.

Kahlua® Teams Up with the Folks Behind “A Beautiful Mess” to Share the Spirit of the Holidays

Elsie Larson and Emma Chapman of A Beautiful Mess Help Consumers Entertain Like a Star this Holiday Season.

National Geographic Launches TV’s First Kickstarter Funded Series: CHUG, with Zane Lamprey

Creator and Host Zane Lamprey Uncovers Drinking Traditions and Cultures around the Globe in a New Fan-Funded Series Premiering on Monday, Nov. 24, at 10:30 PM ET/PT.