Industry News

Patrón Releasing Higher-End Tequilas – Roca Patrón

Roca Patrón is made using what’s known as the tahona process, which employs a two-ton piece of volcanic rock (known as a tahona wheel) to crush the cooked agave.

Pernod Ricard USA Acquires Significant Majority Stake in Avión Spirits

Pernod Ricard USA has completed the acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.

Caribe Hilton Celebrates the 60th Anniversary of the Original Piña Colada

Just in time to cheers National Piña Colada Day on Thursday, July 10th, Puerto Rico's Caribe Hilton is sharing their original recipe from 1954.

“Hey Bartender” the Film Comes to Netflix

William Grant & Sons and 4th Row Films are excited to announce that the cocktail culture film Hey Bartender will soon be available on Netflix.

Deep Eddy Vodka Exceeds the Quarter Million Case Milestone

Award-winning vodka brand continues expansion with state-of-the-art distillery.

Ardbeg Fuels World Cup Fever

Ardbeg - The ultimate Islay Single Malt Whisky, celebrates World Cup inspired Ardbeg Day with Miami United Soccer Team and hundreds of South Florida fans.

Southern Comfort’s Latest “Whatever’s Comfortable” Commercial

Meet Stephen. He is an accomplished bartending journeyman. His self-described “Not Neat” style creates signature pours for Southern Comfort.

Red Robin Debuts New Can-Crafted Cocktails

Red Robin restaurants are continuing to embrace the brand’s heritage of innovative mixology this summer by expanding its exclusive line of Can-Crafted Cocktails, a unique combination of beer and liquor served in a first-to-ma...

RumChata Freedom Bottle Program Raises $138,555 For Lone Survivor Foundation

RumChata Sponsored Indy Car and Social Media Participation Help Drive Donations and Awareness For Program.

Belvedere Vodka Releases Limited Edition Silver Sabre amfAR 2014

Belvedere Vodka Releases Limited Edition Silver Sabre amfAR 2014 During Exclusive amfAR Gala at the Cannes Film Festival.

Take a Look at What Drai’s Las Vegas is Charging $737,000 For

Drai’s Las Vegas will be opening its doors again on Thursday after a yearlong renovation and rebranding. The new venue includes a “5000-capacity nightclub and rooftop day club with 360-degree views of all of Vegas, private ...

Miami Rum Renaissance Festival Continues Growth

An expanded lineup of leading, artisanal and boutique rums, VIP events, and rum seminars draw nearly 11,000 attendees to festival

Belvedere Vodka Awarded Three Gold Medals at International Spirits Challenge 2014

Belvedere Vodka, Belvedere Intense, and Belvedere Unfiltered took the top honors further expressing Belvedere's approach to making super premium products.

The Real McCoy Rum Makes a Splash at Miami Rum Renaissance

The brand's full portfolio was on display, allowing guests to sample the 3, 5 and 12-year-aged rums.

Tanduay Silver Asian Rum Intrigues Experts at World’s Largest Rum Festival

Award-Winning Spirit Earns Gold Medal in White Rum Category.

RumChata’s One Million Cases Help Generate More Than $420 Million in Retail Revenue

As consumers continue to cheer the great taste of RumChata, bars, restaurants, and liquor retailers keep celebrating as well.

Bacardi Launches Two New Digital Platforms to Bring Out the Bartender in Each of Us

Mixed Cocktails App and Website Launches as the One-Stop-Shop for Cocktail Recipes.

Join (RED), Mario Batali and Pat Lafrieda this June to Eat (RED) Drink (RED) & Save Lives

Calling all chefs, retaurants, bars and food trucks!

Woodford Reserve Celebrates the Run for the Roses with Exclusive $1,000 Mint Julep Cup for Charity

Net proceeds from cups and certain vineyard vines wearables to benefit Old Friends Thoroughbred Retirement Center.

HEY BARTENDER: Cocktail Competition and Film Screening

Hosted by State Theatre NJ and Restaurant Guys, sponsored by William Grant & Sons. Who: State Theatre NJ in New Brunswick and Restaurant Guys, sponsored by William Grant & Sons What: State Theatre NJ and Restaurant Guys ...

Pernod Ricard USA BarSmarts Sponsors 2014 Tales of the Cocktail Apprentice Program

Pernod Ricard USA®, creator of the highly acclaimed BarSmarts Bartender Education and Certification Program, is proud to partner with the 2014 Tales of the Cocktail as exclusive sponsor of this year’s Cocktail Apprentice Pro...

The Real McCoy 3-Year-Aged Rum Takes Top At Honors 2014 World Drinks Awards

Latest accomplishment tops the list of 14 awards that Real McCoy Spirits Corp. has earned for its portfolio of rums. Part of the World Drinks Awards, the organization has been recognizing exceptional spirits and design since 20...

Tullamore D.E.W. Marks Major Milestone in Time for St. Patrick’s Day

As the world raises a glass to Ireland to celebrate St Patrick’s Day, Tullamore D.E.W. brings Irish whiskey production back to its roots.

William Grant & Sons and Flor De Caña Announce Agreement for Distribution in the United States

William Grant & Sons and Rum Trading International Corp. are pleased to announce an agreement for the distribution of the Flor de Caña® family of Slow-Aged single-estate rums in the United States.