Industry News

Tanduay Asian Rum Participates in Bartenders Bash 2014

The multi-date, multi-venue affair featured a series of flair bartending and mixology competitions.

Southern Comfort Adopts a Shark

As mysterious as the deep blue sea, and just as unforgiving, this patron knows what she wants and there’s no doubt she’s going to get it.

Charles Joly From USA Named Diageo Reserve World Class Bartender of the Year

Beats 47 peers to be crowned the Diageo Reserve World Class™ Bartender of the Year 2014.

Belvedere Vodka “Know the Difference” New Campaign Videos Launched

The campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category.

Tullamore D.E.W. Launches ‘Parting Glass’ Campaign to Celebrate New Distillery

The 'Parting Glass' campaign is a global online search for the best toasts to mark the beginning of life’s new chapters. Fans given a chance to win a once in a lifetime trip to Ireland.

Las Vegas Invaded Tales of the Cocktail in New Orleans

Backbar USA brought more than 30 of Las Vegas’ top mixologists to invade Tales of the Cocktail® in New Orleans.

Patrón Releasing Higher-End Tequilas – Roca Patrón

Roca Patrón is made using what’s known as the tahona process, which employs a two-ton piece of volcanic rock (known as a tahona wheel) to crush the cooked agave.

Pernod Ricard USA Acquires Significant Majority Stake in Avión Spirits

Pernod Ricard USA has completed the acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.

Caribe Hilton Celebrates the 60th Anniversary of the Original Piña Colada

Just in time to cheers National Piña Colada Day on Thursday, July 10th, Puerto Rico's Caribe Hilton is sharing their original recipe from 1954.

“Hey Bartender” the Film Comes to Netflix

William Grant & Sons and 4th Row Films are excited to announce that the cocktail culture film Hey Bartender will soon be available on Netflix.

Deep Eddy Vodka Exceeds the Quarter Million Case Milestone

Award-winning vodka brand continues expansion with state-of-the-art distillery.

Ardbeg Fuels World Cup Fever

Ardbeg - The ultimate Islay Single Malt Whisky, celebrates World Cup inspired Ardbeg Day with Miami United Soccer Team and hundreds of South Florida fans.

Southern Comfort’s Latest “Whatever’s Comfortable” Commercial

Meet Stephen. He is an accomplished bartending journeyman. His self-described “Not Neat” style creates signature pours for Southern Comfort.

Red Robin Debuts New Can-Crafted Cocktails

Red Robin restaurants are continuing to embrace the brand’s heritage of innovative mixology this summer by expanding its exclusive line of Can-Crafted Cocktails, a unique combination of beer and liquor served in a first-to-ma...

RumChata Freedom Bottle Program Raises $138,555 For Lone Survivor Foundation

RumChata Sponsored Indy Car and Social Media Participation Help Drive Donations and Awareness For Program.

Belvedere Vodka Releases Limited Edition Silver Sabre amfAR 2014

Belvedere Vodka Releases Limited Edition Silver Sabre amfAR 2014 During Exclusive amfAR Gala at the Cannes Film Festival.

Take a Look at What Drai’s Las Vegas is Charging $737,000 For

Drai’s Las Vegas will be opening its doors again on Thursday after a yearlong renovation and rebranding. The new venue includes a “5000-capacity nightclub and rooftop day club with 360-degree views of all of Vegas, private ...

Miami Rum Renaissance Festival Continues Growth

An expanded lineup of leading, artisanal and boutique rums, VIP events, and rum seminars draw nearly 11,000 attendees to festival

Belvedere Vodka Awarded Three Gold Medals at International Spirits Challenge 2014

Belvedere Vodka, Belvedere Intense, and Belvedere Unfiltered took the top honors further expressing Belvedere's approach to making super premium products.

The Real McCoy Rum Makes a Splash at Miami Rum Renaissance

The brand's full portfolio was on display, allowing guests to sample the 3, 5 and 12-year-aged rums.

Tanduay Silver Asian Rum Intrigues Experts at World’s Largest Rum Festival

Award-Winning Spirit Earns Gold Medal in White Rum Category.

RumChata’s One Million Cases Help Generate More Than $420 Million in Retail Revenue

As consumers continue to cheer the great taste of RumChata, bars, restaurants, and liquor retailers keep celebrating as well.

Bacardi Launches Two New Digital Platforms to Bring Out the Bartender in Each of Us

Mixed Cocktails App and Website Launches as the One-Stop-Shop for Cocktail Recipes.

Join (RED), Mario Batali and Pat Lafrieda this June to Eat (RED) Drink (RED) & Save Lives

Calling all chefs, retaurants, bars and food trucks!