Willy Shine is a well-traveled, hardworking individual dedicated to the craft and integrity of bartending and our industry as a whole. He has been in the industry for over twenty years and believes in and teaches the use of the freshest of ingredients, the finest of spirits and regularly practicing bar techniques passed on to him by his mentors and predecessors.
Willy lives by the blueprint of paying it forward and educating the next generation on the craft that was bestowed upon him. He applies the use of well-made spirits, the use of classic cocktails as building blocks and the use of proper technique and methodology. He is a devoted educator and humble student of his craft.
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VEEV, now 70 Proof, is a handcrafted premium spirit, that is infused with just the right amount of Acai and other natural flavors like prickly pear and acerola cherry which makes it a better alternative to vodka. Crafted at our award winning distillery that is powered by renewable wind energy, VEEV is distilled in small batches to ensure we achieve a perfectly balanced taste. The result is a versatile, full-bodied spirit with a smooth finish. So go ahead, cheat on the harsh taste and same ole boring vodka you’ve grown tired of. #CheatOnVodka