“A Better Way to Drink” Bartender Challenge. Reinvent a classic cocktail with VEEV®.

We’re on a mission to create a better way to drink. Your challenge is to create an original VEEV cocktail with a harmony of ingredients culled from what inspires you — whether it’s art, music, a memory, or a place.

The Prize

Four (4) finalists chosen from the entrants will receive a $500 cash prize and a twelve24 thread count Roll Up Apron. Cocktails will be judged on taste, creativity, prep technique, and name. The four (4) must also submit a short video explaining how they are creating a “better way to drink,” why they deserve to win and how they want to become a better bartender.

One winner will be selected for the grand prize – an industry experience and mentorship with Willy Shine at Tales of the Cocktail 2015 in New Orleans. The prize includes hotel stay, airfare and special invitations to seminars, tastings, and exclusive events; all this while rubbing elbows with top professionals in the industry.

The first 500 entrants to fully complete their registration with cocktail recipe and image will receive a special edition VEEV FLASK.

All entrants will receive a subscription to Chilled Magazine just for registering.


  • Cocktail submissions will be judged based on the following parameters:
      1. Creativity & Inspiration 20%
      2. Integrity of Ingredients 10%
      3. Execution & Prep Technique 20%
      4. Taste (How does VEEV shine through?) 40%
      5. Name of the drink 10%
  • Your cocktail must contain VEEV as the main base ingredient
  • Your cocktail must have a creative name.
  • All recipes shall be original creations.
  • Your cocktail recipe should be presented in ounces, drops or dashes and scaled for a single serving.
  • All ingredients should be available to most bars or easily acquired/made.
  • All ingredients should be obtainable from anywhere within the continental U.S. and without undue difficulty or expense – or should be able to be made from scratch.
  • Cocktails made with inappropriate ingredients will be disqualified. The determination of what constitutes an inappropriate ingredient is up to the discretion of Willy Shine.
  • Top contestants from each market will be chosen by Willy Shine with their names featured on willyshine.com and in Chilled Magazine and chilledmagazine.com.
  • All finalists must be able to travel to Tales of the Cocktail, July 2015

Please check the rules and regulations for further details.